World Cup 2018: The history of football kits and why we care about them
World Cup 2018: The history of football kits and why we care about them (CNN) World Cups not only showcase the world's finest players but some of the best and worst football kits in history. However, designing an international football uniform is no easy feat. Kits are made to represent not just the identity of the team, but fully encapsulate everything the nation is -- both past and present. Manufacturers spend months researching and designing how a team's shirt, shorts and socks should look, and what the kit should represent. Dreaming up a design is more than just using the country's national colors. While some countries use the colors from their flags, others use colors that have historical, political or geographical meaning. Symbolic of moments in history "It's a subjective thing, football shirts. Some people look at something and say it's beautiful while other people will say it's shocking," says Doug Bierton, who co...